This is where someone who loves your product or service writes a letter about how wonderful you are and either they mail it to people in their circle of influence and/or you mail it to your target market. I started thinking about what I had learned about third party endorsement marketing.
COURAGEOUS CONVERSATIONS I DONT KNOW HOW TO
She seemed to resonate with that idea, but it was clear that she didn’t know how to implement it. More specifically, how people who are healers and helpers need a place they can go to get rejuvenated and she has been so much of that for me. Since I am part of the demographic, I shared how I could imagine framing her work in terms of helping people who help others for a living. As she talked about her work and who she most enjoyed working with, I shared my thoughts about how she might reach those people. In our conversation, she was sharing how she is bashful about marketing her services and knows that her unwillingness to do so has kept her practice from growing. I have deep appreciation for her and the difference she has made in my life. She is amazing at what she does and has made a huge difference in my life, both in healing from injuries and keeping my body “tuned up” and at optimal health. Let me give you an example of one of these conversations I was faced with and see if you can relate to your own version.Ī couple of years ago, I was talking with a friend who I see for bodywork. When we’re willing to “suck it up” and talk openly about things that are bothering us-in a way that does not attack or blame-we make possible resolution and moving on, rather than holding a grudge and perceiving that person in a less favorable light thereafter.Īn Example of the Choice We Have About Whether to Have the Courageous Conversation or Not
Instead, we can allow ourselves to be vulnerable and share our emotions and how their behavior affected us, rather than pulling away emotionally by making that person less important to us, and caring a little less about them, as a way to not feel hurt. They can witness how it is possible to talk about some uncomfortable or painful interaction, rather than harden our hearts towards the other. They can experience what it’s like to have someone courageously confront an issue without being aggressive or judging. Others can learn through their experience of having the conversation with us, that it IS possible to talk about difficult issues, rather than avoid them. When we are willing to work through our anger, blame, and fear and bring our best selves to a conversation, when we are willing to speak with both courage and kindness, when we do our work so we can model how to address difficult issues in a courageous, mature, and compassionate manner, we demonstrate to others that it can be done. We Can “Be The Change” and Show That It Can Be Done I am also a big believer in being willing to “suck it up” and have the conversation because it is perhaps through these conversations that we can make the biggest difference in the world. It has been through these conversations that I have experienced some of the most important growth. I share the fear that many have expressed in seminars I’ve lead, the fear that bringing up the issue will make the situation worse and damage the relationship irreparably.ĭespite this, I continue to challenge myself to have courageous conversations because I’ve seen how they can transform a relationship and how they have transformed my life. I am just as reluctant as the next person to bring up difficult issues and face the emotional discomfort they can create. Originally published in Healing Story Alliance, 2013īeing willing to have courageous conversations has been THE most transformative practice in my life.
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